President

Andrzej Wójcik

Graduated from the annual Executive Development scheme at the Canadian International Management Institute and the post-graduate studies of Warsaw School of Economics – Goodwill Management. He gained experience in business and modern management by leading the marketing and development areas of various companies on the Polish market. He spent 9 years in the USA, where he acquired business experience in running an own enterprise. Obtained the manager education degree in Poland and in the USA. Apart from professional work he actively goes in for sailing, skiing and tennis, is interested in history and cinematography.

Vice President of Board

Wojciech Popis

Has 30 years of experience in management, sales and marketing.

For over 15 years associated with the hospitality business, responsible for adapting facilities to global hotel requirements, operational management and franchising by international hotel chains (e.g. Hilton Worldwide, Intercontinental Hotels Group, Radisson, Marriott). Responsible for the development of VHM Hotel Management. Earlier associated with the Coca-Cola company for 14 years, in which, among others as a Business Process Leader, he was responsible in 24 countries for implementing standards of cooperation with the company’s main clients, including hotels.

Board Member

Mariusz Kubala

Graduate of the Faculty of Tourism and Recreation of the Academy of Physical Education in Krakow. He completed postgraduate studies in Management, and a one-year Management program at ICAN Institute.
He has over 20 years of experience in the hospitality sector. Since 2007 at Satoria Group S.A., at present holds the position of Director of Hotel Operations, responsible for the supervision of the operational activities of hotels belonging to the group. At the same time Board Member at Satoria Group S.A.
At VHM Hotel Management holds the position of Board Member, involved in new projects or acquisitions based on lease or management contracts, opening new hotels under international brands.
Before used to work for Groupe Envergure (now: Louvre Hotels) and IBB Hotels.

Board Member

Grzegorz Gogola

Executive MBA graduate (Polish-American School of Business) with academic foundations in economics and management (Kraków, Tarnów, Rzeszów). He also completed the ICAN Institute one-year Management Program. Grzegorz brings 20+ years of experience in finance and management, developed first in the finance function of a large industrial enterprise and later in corporate banking, where he supported major clients in market-risk management, cost optimization, and capital allocation. From 2016 to 2024 he served as President of the Management Board of Kraków Airport Hotel Sp. z o.o. (operator of Hilton Garden Inn Kraków Airport), overseeing investment projects, record operating performance, and high operational standards. Outside work, he enjoys travel and sports (skiing, cycling, gym, squash) as well as strategic board games.

Technical Director

Krystian Ćwiertnia

A graduate of the Department of Civil and Environmental Engineering at the Gdańsk University of Technology. Within VHM responsible for the technical side of new build projects and the implementation of both the standards of international hotel chains (Hilton, IHG, Marriott) as well as VHM’s standards.
From the beginning of his professional career involved in construction process for hotel projects. Gained experience in the processes of designing, constructing, equipping and managing hotel projects on the technical side.
Previously associated with ERBUD SA, where he actively participated in delivering the Hampton by Hilton Gdańsk Old Town.

Regional Director

General Manager Hampton by Hilton Gdańsk Old Town

Daniel Danielewicz

He has been associated with the tourist industry for 24 years. He started in the restaurant in London called Annabel. Other places on the professional career map include Villa Hestia in Sopot, Hotel Dwór Oliwski in Gdańsk, restaurant Villa Uphagena in Gdańsk and Hotel Zamek Ryn. For two years he participated in the project of opening the Hermitage Hotel in Brest, Belarus. In 2012, he was the general manager of the Aurora SPA & Wellness Hotel in Międzyzdroje and operations manager at the Holiday Inn Hotel in Łódź. For five and a half years was the general manager at Golden Tulip Gdańsk Residence. Privately a Gdańsk resident, husband, father of Helena and Maciek, fan of team games.

Regional Director

Marlena Szczecińska

A hotelier with 18 years of experience in the industry. She began her career in sales departments, serving, among other roles, as Director of Sales during the opening of the first Hampton by Hilton in Poland, in Świnoujście, where she was later promoted to General Manager. She then oversaw the opening of the Hampton by Hilton in Poznań. For the past six years, she has been associated with the Marriott network, where in Szczecin she prepared and subsequently managed the dual-branded project Courtyard by Marriott and Moxy Szczecin City. In her work, she focuses on professionalism, effectiveness, and teamwork, which she considers the key to success in hospitality.

Director of Food & Beverage

Grzegorz Chojnacki

Involved in the hospitality industry since 1999. He has extensive experience in managing all aspects of food and beverage operations – both at the project stage (from concept and design to opening) as well as in product safety and day-to-day operations.

He developed his expertise within international hotel chains such as Hilton Worldwide, InterContinental Hotels Group, Marriott International, and Accor. For 12 years, he built his career in the United Kingdom, and since 2011 he has been active on the Polish market. His professional background ranges from managing prestigious private clubs serving aristocratic clientele to large-scale events, airline catering, and cooperation with various sports venues.

He has been associated with the SATORIA Group (with a short break) since 2013.

Director of Revenue Management

Rafał Burski

Certified Revenue Management Executive (CRME) by HSMAI and Hilton-certified Director of Revenue Management with nearly 20 years of experience in hospitality. Specialized in developing and executing revenue strategies in highly competitive markets, working with international and independent hotel brands such as Hilton, Radisson, IHG, Best Western and Louvre Hotels. Honored with the title of Revenue Manager of the Year 2015 by Horwath HTL and Hotelarz magazine.

As a data analyst and revenue management practitioner, he effectively applies RMS, PMS and CRS solutions, optimizing results while understanding the strengths and weaknesses of each tool. Currently expanding expertise in data engineering and AI applications in hospitality, integrating transactional and operational data to maximize revenue. Dedicated to knowledge sharing and mentoring, he has already educated and guided more than 100 revenue management professionals in Poland, inspiring the next generation of hospitality leaders.

IT Manager

Szczepan Jaroszek

With over 12 years of experience in the IT industry, he has gained professional expertise in both commercial enterprises and government organizations. Since 2017, he has been associated with SATORIA GROUP SA, where he was responsible for coordinating implementation activities in the areas of financial-accounting systems and electronic document workflow. He actively participates in the execution of internal development projects. On a daily basis, he is accountable for the proper functioning of the systems and applications used within the company.

General Manager Hotel GLAR Wisełka

Krzysztof Kraskowski

Krzysztof Kraskowski is an experienced General Manager with a proven track record of 18 years working for Top Luxury Hotels abroad and managing and operating properties of up to 700 rooms in Poland.
He gained his professional qualifications at such international chains as Ritz-Carlton Hotel in Ireland and Germany, and Hyatt Andaz Hotel in London. After returning to the country in 2016, he managed such hotels as Golden Tulip Międzyzdroje, Seaside Park in Kolobrzeg and Bel Mare and Aqua Resort in Międzyzdroje. Since March 2024, he has held the position of Director of the GLAR Hotel in Wiselka and Regional Director of Resort Facilities of the VHMHM chain.
He holds a master’s degree in economics from the University of Szczecin.

General Manager Hampton by Hilton Olsztyn

Barbara Pawliczuk

Barbara Pawliczuk has been appointed General Manager of the Hampton by Hilton hotel in Olsztyn.
Barbara Pawliczuk is a graduate of the Warsaw School of Economics and the University of Tourism 
and Foreign Languages in Warsaw. She has always been present in the tourism industry, working, among others, in Travel Office Juventur, Traveland or the Anders Group, and has been in the hotel industry for over 15 years.
For 5 years she was the head of the Sales and Marketing Department at the Zamek Ryn Hotel, then she gained further experience in Bristol Tradition & Luxury and Grand Hotel hotels in Rzeszów, Masuria Hotel in Worliny and Mortęgi Palace in Warmia and Mazury.

The last 3 years have been working as a Sales and Marketing Manager in the first hotel of the world brand in Warmia and Mazury – Hampton by Hilton Olsztyn. It was a unique time to gain new experience of working in a chain hotel and learn about the high standards of the brand.

General Manager Hampton by Hilton Białystok

Justyna Lewkowicz

Associated with the hotel industry since 2007. She gained professional experience in positions related to management, sales and marketing. She completed postgraduate studies for hotel and tourism managers at the Warsaw School of Economics. From 2022 she worked as Sales and Marketing Manager at the Hampton by Hilton Hotel in Białystok, developing promotional activities and building relationships with key clients.

Her hotel experience is also complemented by work in education – for three years she was a teacher of vocational subjects in the field of hotel management, supporting young talents in developing professional skills. In earlier years, she also worked as the Manager of the Esperanto Hotel and worked in the sales departments of the Best Western Hotel Cristal and Hotel Branicki in Białystok.

Since September 2024, he has also been the Regional Director of the Polish Chamber of Commerce for Hotel Industry for the Podlasie region.

Nickel Resort & Wellnest Grzybowo

Klaudia Pawłowska

Graduate of postgraduate studies in business management at the University of Economics in Krakow as well as master’s studies in economics in Katowice. She gained her experience in the operational activities of Czarna Góra Resort, at the same time taking part in the opening of one of the Aparthotels. Then she deepened her knowledge and experience on the Krakow market in one of the Boutique Hotels, at the same time creating from the pre-opening phasea facility of 360 rooms of the Louvre Hotels Group chain, of which she became the General Manager.

General Manager Holiday Inn Dąbrowa Górnicza

Agnieszka Lipska

Agnieszka Lipska brings over 20 years of experience in the hotel industry, having commenced her career in the sales department at the Holiday Inn in Warsaw.
She has acquired valuable experience with prestigious hotel chains such as IHG, Hilton, and Radisson, where she has held various positions in operational, sales, and management roles. Agnieszka has also developed her expertise in event organization through her work on significant projects, including the Euro 2012 soccer championship for UEFA and the UN Climate Summit at the National Stadium.
Notably, she was part of the opening team for DoubleTree by Hilton Warsaw, Radisson Blu ŚwinoujŚcie, as Operations Director at Radisson Resort Kołobrzeg and Radisson Blu Ostroda. Most recently, she held the position of Operations Director at the 5-star Szczawnica Park Resort & SPA.
Her extensive experience along with her passion for the hotel sector will undoubtedly contribute to the successful advancement of any project she oversees.

General Manager Andersia Hotel & Spa a member of Radisson Individuals Poznań

Ewa Przystanowicz

A graduate of the Faculty of Tourism and Recreation of the University of Physical Education in Poznań. She has been associated with tourism for 26 years and with the hotel industry for over 13. She gained experience in the ACCOR hotel chain, the largest hotel in Poznań. In 2022, she took up the position of rooms division manager at Andersia Hotel & Spa, a member of Radisson Individuals in Poznań, and after two years became deputy hotel general manager.

General Manager Hotel Kyriad Stargard

General Manager Hampton by Hilton Świnoujście

Ewa Siuda

She has been working with the hospitality industry for 20 years, both by education and professional experience.
Her journey in hospitality began at a resort hotel in Łeba, where she worked her way up from Front Office Manager to Head of Sales. She then continued her career in Gdańsk hotels, working for the Scandic and Rezidor at the Radisson Hotel on Granary Island, and later as Director of Sales for the IHG at the Holiday Inn on Granary Island. From the seaside to the mountains – most recently she held the position of General Manager at Happy Valley Resort in Szklarska Poręba, before returning once again to a city hotel. Always on the move and eager to grow, she is also a business trainer and coach, passionate about developing young hoteliers. A mountain enthusiast, skier, and sailing lover.